La Provençale
What we did:
- STRATEGY / BRAND CREATION
- NAMING / LOGO DESIGN
- PACKAGING DESIGN
L’OREAL asked us to create a brand from scratch to tackle the segment of organic mass market in France. We created the branding for the entire range, conceived the product segmentation and help on some names like ‘Crème de Jouvence’. The result? Range extensions of 20 skus underway!
LA
PROVENÇALE
